Dollar General
Creating inclusive and engaging experiences for a diverse community
Dollar General
Creating inclusive and engaging experiences for a diverse community
Dollar General
Print Design
Web Design
Social Media Content Creation
Custom Merchandise Design
LVL partnered with Dollar General to create a comprehensive and impactful DEI campaign, spanning in-store posters, a dedicated website, and targeted social media presence on LinkedIn and Instagram. The "My Difference Makes a Difference" campaign showcases diverse heroes and promotes inclusion through original quotes and visual elements. Additionally, we designed unique pins to recognize and reward Dollar General leadership for their commitment to inclusion.
Landing page for Dollar General “My Difference Makes a Difference” DEI campaign.
One of a series of five posters for a DEI campaign to be used in Dollar General’s 18,500 stores, as well as offices and warehouses.
Everyday Acts of Inclusion Challenge Pins Campaign pins to be awarded to Dollar General leadership as they complete milestones in the Everyday Acts of Inclusion challenge.
Series of posters for a DEI campaign to be used in Dollar General’s 18,500 stores, as well as offices and warehouses.
Social tiles for LinkedIn featuring 4 campaign heroes and their original quotes.
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Social carousel for Instagram featuring campaign heroes.
